This year was busy with feature releases and speed optimization – complete **data delivered faster than ever** to support your growth goals and help you bring new or improved products and services to market. We cut data retrieval response time [by 50%](https://www.prnewswire.com/news-releases/traject-data-cuts-data-retrieval-response-time-by-50-302275754.html?tc) in the past year, with rearchitected infrastructure and parsing improvements ensuring access to fast, clean, and reliable SERP and eCommerce data. During another record-breaking Prime Day, our engineering team worked around the clock to adjust our data collection methods so [Rainforest API](/content/ecommerce/rainforest-api/index.html) customers could capture [essential data](/content/amazon-prime-day-rainforest-api-gathers-valuable-data/index.html) from [Amazon](/content/maximize-your-amazon-sales-with-amazon-scraper-apis-a-complete-guide/index.html). That was followed by an uneventful ( _read: no blocking issues_) 😀 but sizable delivery of data during Prime Big Deal Days. Customers counted on us to get this valuable sales event data to inform their [pricing and product](/content/revving-up-your-analytics-to-capture-your-holiday-share-of-wallet-earlier/index.html) strategies. Beyond the performance gains, we released nearly **50 product updates** across our [SERP](/content/serp/index.html) and [eCommerce](/content/ecommerce/index.html) APIs – many of which were informed by your input on features and functionality. ## Highlights of 2024’s releases ### 🔍 Google Search – SERP APIs In the AI-powered world of search, the SEO landscape – and the [SERP](/content/harnessing-the-power-of-serp-apis-to-spearhead-your-seo-strategy/index.html) – is changing quickly. [Brands](/content/brand-protection-api/index.html) now have to compete not just for Google ranking, but for visibility with an [AI Overview](/content/capture-google-ai-overviews-data-with-our-serp-apis/index.html). Our SERP API customers trust us to reliably [capture AIO data](/content/capture-google-ai-overviews-data-with-our-serp-apis/index.html) as they make the shift to optimizing for generative search to keep their brands visible. **More of 2024’s in-demand SERP releases** With our expanded Google coverage we deliver more of the latest data to inform your traditional [SEO and ranking strategies](/content/harnessing-the-power-of-serp-apis-to-spearhead-your-seo-strategy/index.html). Monitor your ranking and visibility, check who’s ranking for your search terms and find new competitors. #### 🛍️ Shopping Aids **Explore Brands** Get the list of suggested brands appearing for your search queries. Check keyword strategy and competitor performance. **Popular Products** Which products show for your search term? Check this selection of items available for purchase to inform product detail page optimization that supports organic ranking. **Buying Guide** See the various sources of product detail insights and editorial content that Google serves for a product category query to understand which content provides an opportunity to appear. #### 💡Learn & Discover **From Sources Across the Web** (Found on the Web) See who makes it into this snippet, often only outranked by a sponsored result, which gives users a collection of related summary content from multiple sources. Uncover articles and blog posts that cover topics related to your business so you can learn how to rank. **Discussion & Forums** Which forums and online discussions are served to help users research a topic? Get the links and see which content Google is selecting for its high quality i.e. knowledge sharing or troubleshooting. **Questions & Answers** Capture the list of sources for closely related questions and answers based on a search query. Find opportunities to improve your Q&A pages and earn votes. **Courses** Want to see which platforms make it into the carousel Google serves to help users discover courses? Get the course results and details. #### ✈️ Travel & Entertainment **Top Sights/Things to Do** See if your business is showing up for queries mentioning your business location, and track other businesses in your area that are landing a spot in these top 3-4 attractions. **Tickets & Tours** (Sponsored Experiences) Track competitors and spot new opportunities to stand out and drive revenue with this ad format. ### 🛒 Amazon – Rainforest API, ASIN Data API With expanded data from amazon product and search results pages, our customers are equipped to tackle competitor and product research, and build a strategy for staying competitive both on and off [Amazon](/content/maximize-your-amazon-sales-with-amazon-scraper-apis-a-complete-guide/index.html). 📚 **Books: Gift Guide Badges** Capture data for the books that earn the _Teachers’ Pick_, _Children’s Book Tip_, _Editors’ Pick_, and _Goodreads Choice_ badges. **Sales Velocity**(Recent Sales) Are you looking to gauge demand for a product? One data point that can help is the sales velocity, or sales in a given time period, from an Amazon product page. **Deal Badges** Track types of deals on your target products during Prime Days and other promotional events so you can build effective strategies for future Amazon sales events. ## News & Notes - 💡 Our CEO Rochelle Thielen shares tips to [avoid costly mistakes](https://www.mytotalretail.com/article/the-hidden-cost-of-bad-data-how-retailers-can-safeguard-their-bottom-line/) linked to poor quality or inaccurate data - ✨ How Semify transformed their data operations – read our latest [customer success story](/content/case-studies/how-leading-seo-software-and-managed-service-provider-semify-transformed-its-data-operations/index.html) - 🎉 Celebrating our [certification](/content/traject-data-earns-2024-great-place-to-work-certification/index.html) as a **Great Place To Work®** for 2024 — We’re grateful to our CEO Rochelle Thielen and our People Ops team for making Traject Data a place where we can all do our best work together! ## **Thank you** As we get ready to head into 2025, we’re already excited to see what we can do together! ### About Traject Data Traject Data offers the most comprehensive [SERP](/content/b2b-serp-api/index.html) and eCommerce API stack available for fast, clean and reliable data. We are trusted by over 48,000 data-driven retailers, marketers and growth strategists to process 2 billion monthly requests for companies worldwide. With Traject Data there’s no more wasted time and resources – just data-driven decision-making.